Social Media and Web Marketing

I handle all manner of web marketing creation and analysis, including corporate newsletters, Facebook pages, blogs, PPC campaigns, and more.

• RedWeek.com Newsletter

  This newsletter goes out to nearly 1 million subscribers monthly, and is a leading source of revenue for RedWeek. I build and code the newsletter, handle list maintenance and sending, and track all recipient activity such as bounces, opens, clicks and revenue. I regularly perform a/b trials to optimize performance and increase revenue.

• Mockingbird on Facebook

  Mockingbird features local ingredients on its menu, and a live musical performances in the Roots Music Hall. I handle all of the Facebook promotion, and have accumulated over 2,300 fans in just over a year. I work with national and regional performers using cross-tagging and other engagement strategies to keep the Mockingbird Facebook presence active and informative.

• RedWeek.com on Facebook

  For RedWeek's Facebook page I use a combination of manual postings, blog updates, and real-time timeshare rental availability. This creates a lively page for our social media users, while also directly marketing our timeshare owners' weeks to the social graph. It has become an increasing source of traffic and revenue for RedWeek.